Designed in the Nordics | Built for life

Giving Back

We’re proud to be a 1% for the Planet member. This means that 1% of every sale is donated directly to organisations working to protect and restore the natural world. It’s a simple commitment with a meaningful impact — because the places that inspire our designs deserve to be cared for.

At Fjord, sustainability isn’t just a material choice; it’s a responsibility. By supporting environmental initiatives around the globe, we aim to leave the world better than we found it — one backpack, one journey, one percent at a time.

Free UK Delivery

60-Day Returns

 ★★★★★ 4.9/5

Fjord 23L Hybrid Backpack Fjord Rolltop 20L — Recycled and Durable Fjord Crossbody — Sustainably Small. Unmistakably Smart. Fjord Packing Cube

Nordic Design. Everyday Durability.

Fjord bags are designed in the Nordics and built to go wherever life takes you. Every piece combines clean, minimalist design with premium recycled materials, reinforced construction, and thoughtful functionality. Durable enough for daily movement, refined enough for the city, and dependable enough for travel — Fjord is made to last, season after season.

Don't take our word for it

★★★★★

Lightweight but incredibly strong. It fits my camera gear, laptop, and a spare jacket perfectly. You can tell a lot of thought went into the design — every pocket has a purpose.

★★★★★

I live in the UK, so waterproofing is a must. This bag keeps my laptop and gear completely dry, even on rainy cycle commutes. The weather-proof zippers are a brilliant touch.

★★★★★

Finally, a sustainable bag that doesn’t look sustainable in a bad way! It’s stylish, practical, and I get compliments on it all the time. People are shocked when I tell them it’s made from recycled bottles.

★★★★★

The design and build are fantastic — really premium feel. I just wish there were more colour options. Would definitely buy another if they released new shades

★★★★★

Took this as my only bag on a three-day trip, and it worked brilliantly. Lots of compartments to keep everything organised, and it easily fits under a plane seat. Highly recommend for minimalists who travel light.

Our Values - Your Impact

Sustainability

Crafted from exceptionally durable materials, our products are built to last — reducing waste and protecting our planet. Every item is backed by our warranty for complete peace of mind.

Recycled

All our products are made using recycled materials and are certified to the globally recognised GRS 4.0 standard. On average, each bag repurposes 18 plastic bottles — turning waste into something pretty amazing.

Giving Back

We’re proud to be a 1% for the Planet member. This means that 1% of every sale is donated directly to organisations working to protect and restore the natural world.