Our Story
Fjord is a family-founded brand shaped by our Nordic roots — where design is honest, nature is ever-present, and simplicity is a way of life.
We began with a clear intention: to create bags we’d be proud to carry ourselves. As travellers, commuters and parents, we wanted something built to last — functional enough for everyday movement, yet minimal and timeless in design.
More importantly, we wanted to make products that reflect what we care about most: the environment. Every Fjord bag is made from recycled, vegan-friendly materials, crafted by partners who share our respect for responsible production. We design with longevity in mind, because the most sustainable product is one that doesn’t need replacing.
We’re proud members of 1% for the Planet, committing 1% of every sale to environmental organisations working to protect and restore the natural world.
Guided by Three Principles
Design with purpose
Stripped back to what’s essential, inspired by Nordic minimalism.
Build to last
Durable, recycled materials and tested construction that endures years of use.
Tread lightly
Responsible partners and processes chosen to reduce impact.
Travel continues to inspire us — not only the destinations but the journeys themselves. Each Fjord design reflects a life in motion: adaptable, dependable and ready for wherever life takes you.
Fjord remains a small family business with a big sense of responsibility — to our customers, our community and the planet we all share.
